Uni brief to brand Topshop/Topman's Xmas. 'The Big Christmas
clear out.' Every Christmas I give my wardrobe a big clear out. Inspired by the Marie Kondo programme Tidying Up. The campaign will encourage shoppers to clear out their wardrobe and revive their new year with new clothes. Shoppers will bring in their unwanted clothes, we will donate these to a charity. For this, shoppers will recieve a discount code to create their new year look in store.